Marketing Mix Modelling implementation | A real MMM case study from an expert data analyst

What is Marketing Mix Modeling (MMM)

Pilot Tutorial: Marketing Mix Modeling using Python

Media Mix Modeling Example Simulation of Results

A Bayesian Approach to Media Mix Modeling (Michael Johns & Zhenyu Wang)

Episode 1: Introduction to MMM - Marketing Mix Modeling Master Classes

Hajime Takeda - Media Mix Modeling:How to Measure the Effectiveness of Advertising

Episode 2: Data Smoothing in MMM - Marketing Mix Modeling Master Classes

An introduction to Google's Lightweight MMM & code walkthrough

Episode 4: Data Exploration - Marketing Mix Modeling Master Classes

Episode 1: Media Transformation in MMM - Marketing Mix Modeling Master Classes

Attribution modeling (MTA) vs media mix modeling (MMM). Whats the difference?

Full Python Tutorial: Bayesian Marketing Mix Modeling (MMM) SPECIAL GUEST: PyMC Labs

Episode 0: Introduction to Marketing Mix Modeling Master Classes

Marketing Mix Modeling by Nielsen

Dr. Thomas Wiecki: Bayesian Marketing Science - Solving Marketing's 3 Biggest Problems

Ep. 2 - Marketing Mix Modeling: Marketing Data Exploration with EXCEL

Ep.1 - Advanced Marketing Analytics with Marketing Mix Modeling: Science behind Marketing Investment

What Data is Needed for Media/Marketing Mix Modeling Project?

Episode 4 : Marketing Mix Modeling Project Management