Linear TV accounts for less than half of viewing: Nielsen

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Jimmy Pitaro discusses current trends in linear TV viewership

Linear TV, OTT Can Complement Audience Reach: Disney's Rita Ferro

Bloomberg Screentime: Defining The Next Phase of Pop Culture

Turner's Strober Explains Advanced Linear TV Audience Targeting

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eTail East 2019: Connecting The Dots For Linear TV Viewership

History of linear TV advertising

Why Linear TV Needs More Automation: Adobe's Gordon

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Nielsen Studies Show Co-Viewing On Roku Devices Similar To Linear TV

Streaming is Becoming Cable TV

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What is GRP or Gross Rating Point? | How is it important for TV Advertisements? | GRP Overview