What Steinway Doesn't Want You To Know (Stein-Was)
視聴回数 26,499 回
0
0
Steinway has created a powerful marketing narrative that if even one out of 12,116 parts isn't from Steinway, the piano is no longer a genuine Steinway but a Stein-Was.
If their claim is correct, buyers will believe they can only purchase a genuine Steinway piano from Steinway & Sons and from no other seller.
However, if their claim is not true, a world of options opens up for the buyer (since over 600,000 Steinways have been made) that are simultaneously cost-effective without reducing the quality and authenticity of the instrument.
To learn more about these myths and misconceptions, check out our Steinway Buyer's Guide: https://www.lindebladpiano.com/learn/steinway-piano-buyers-guide/myths-and-misconceptions#content
If their claim is correct, buyers will believe they can only purchase a genuine Steinway piano from Steinway & Sons and from no other seller.
However, if their claim is not true, a world of options opens up for the buyer (since over 600,000 Steinways have been made) that are simultaneously cost-effective without reducing the quality and authenticity of the instrument.
To learn more about these myths and misconceptions, check out our Steinway Buyer's Guide: https://www.lindebladpiano.com/learn/steinway-piano-buyers-guide/myths-and-misconceptions#content
