Making the Stinky, Sticky, Slimy Beloved Superfood of Japan: NYrture Natto | food. curated.
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Meet Ann Yonetani, the founder/owner and microbiologist behind NYrture New York Natto, an artisanal Japanese natto maker located in Brooklyn, NY. If there's one thing that gets Ann excited, it's bacteria. Ask her about it and her face lights up, she adjusts her glasses, her body settles more comfortably in her chair. She could talk for hours about the microbial worlds that symbiotically live inside us and all around us, a passion that both challenges and fascinates her. Not surprisingly, Ann sees herself as a bacteria farmer more than a natto maker (a distinction I find endlessly charming). By cultivating a healthy environment for growing good bacteria, her soybeans actively ferment into the superfood Japanese call: natto. A food jam-packed with nutrients and health/wellness benefits. This is where her evangelism begins.
To Ann's knowledge, only 3-4 small companies make natto in America, a very tiny market compared to Japan where natto is ubiquitous. Walk into any supermarket or corner store in Japan, you'll easily find over a dozen options for natto. It's a savory morning ritual there, traditionally eaten over warm rice often mixed with soy sauce or a raw egg and scallions. "A power breakfast food," Ann explains "their version of a protein shake or acai bowl." But unfortunately, in America, natto has little exposure. It hasn't reached the popularity of Japanese ramen or sushi. Ann wants to change that.
Thanks for watching food. curated. 💜 Enjoy Ann's story!
#eatmorestories #natto #superfood #japanesenatto #foodvideo #gutheath #probiotics
📍Locations: Bushwick, Brooklyn
💁🏻♀️EP/Director/Editor: Liza Mosquito de Guia (@SkeeterNYC)
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Favorite Chef Condiments & Ingredients for Cooking: https://amzn.to/3UMyFEK (Amazon)
Shop for Nyrture Natto: https://www.nyrture.com/order-natto
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CONNECT with Nyrture Natto
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ABOUT FOOD. CURATED.
Meet the coolest food makers! Food. Curated. is a James Beard Award-Winning food series, by Brooklyn-based filmmaker Liza Mosquito de Guia, dedicated to amplifying stories of unique, small-batch food makers and chefs in New York City and beyond. Bringing fresh, new, inspiring food maker stories every month. We support women, POC, LGBTQ+, Asians, minorities and anyone looking for an ally and support. All good food has a story...
Thanks for watching food. curated.! Eat more stories! 💜
To Ann's knowledge, only 3-4 small companies make natto in America, a very tiny market compared to Japan where natto is ubiquitous. Walk into any supermarket or corner store in Japan, you'll easily find over a dozen options for natto. It's a savory morning ritual there, traditionally eaten over warm rice often mixed with soy sauce or a raw egg and scallions. "A power breakfast food," Ann explains "their version of a protein shake or acai bowl." But unfortunately, in America, natto has little exposure. It hasn't reached the popularity of Japanese ramen or sushi. Ann wants to change that.
Thanks for watching food. curated. 💜 Enjoy Ann's story!
#eatmorestories #natto #superfood #japanesenatto #foodvideo #gutheath #probiotics
📍Locations: Bushwick, Brooklyn
💁🏻♀️EP/Director/Editor: Liza Mosquito de Guia (@SkeeterNYC)
Still haven’t subscribed to Food. Curated. on YouTube? https://www.youtube.com/user/foodcurated
Want even more? I'll send you my 2024 list of Favorite NYC Food Spots when you sign up for our newsletter: https://mailchi.mp/9bb57c60e9e6/foodcuratedfriends
(When available, I use affiliate links for recommended products & cooking tools and may earn a commission! Thanks for supporting our work in this small way.)
-----------------------------------
-----------------------------------
A Few Chef Tools & Food Recs 🥢
Best Chef Tools Seen in Our Stories https://amzn.to/48mTsS7 (Amazon)
Favorite Chef Condiments & Ingredients for Cooking: https://amzn.to/3UMyFEK (Amazon)
Shop for Nyrture Natto: https://www.nyrture.com/order-natto
-----------------------------------
-----------------------------------
[[[ My Solo Documentarian Equipment Kit 🎥 ]]]
Camera Kit
Sony a7rIII Camera: https://amzn.to/42GodjW (Amazon)
Peak Design Slide Lite Camera Strap: https://amzn.to/42GMRRg (Amazon)
Lens Kit
Zeiss Batis 85mm f/1.8 Lens: https://amzn.to/3OOVKTo (Amazon)
Zeiss Batis 40mm f/2.0 Lens: https://amzn.to/49W8OhZ (Amazon)
Sony FE 50mm f/1.8 Lens: https://amzn.to/49Fpom6 (Amazon)
Sony FE 24-70mm f/2.8 Lens: https://amzn.to/3UJeJCj (Amazon)
Sound Kit
Rode Video Mic Pro: https://amzn.to/3OMrWXA (Amazon)
Rode Wireless Go II Interview Microphones: https://amzn.to/3I11aqi (Amazon)
Sennheiser Pro Wireless Microphone System: https://amzn.to/3I38AcN (Amazon)
Sennheiser Lavalier Microphones: https://amzn.to/3woJ9ju (Amazon)
Accessories
Sutefoto RGB Video Light: https://amzn.to/3SAB8iR (Amazon)
Gitzo Lightweight Travel Tripod: https://amzn.to/49B2X1e (Amazon)
Manfrotto Mini Tripod for Small Cameras: https://amzn.to/3wcuOXe (Amazon)
Lowepro Camera Backpack https://amzn.to/3wlITl4 (Amazon)
Think Tank Airport Camera Roller Bag: https://amzn.to/3SKtBxH (Amazon)
LET ME KNOW IF THERE ARE ANY FUN STORIES YOU'D LIKE TO SEE FILMED FOR THE SERIES, here's how:
CONNECT WITH ME ON SOCIAL! 📌
Instagram: http://www.instagram.com/foodcurated
Web: https://www.foodcurated.com
Facebook: http://www.facebook.com/foodcurated
Twitter: http://www.twitter.com/SkeeterNYC
Facebook: http://www.facebook.com/foodcurated
Threads: http://www.threads.com/skeeternyc
Liza's Instagram: http://www.instagram.com/SkeeterNYC
CONNECT with Nyrture Natto
https://www.nyrture.com/
ABOUT FOOD. CURATED.
Meet the coolest food makers! Food. Curated. is a James Beard Award-Winning food series, by Brooklyn-based filmmaker Liza Mosquito de Guia, dedicated to amplifying stories of unique, small-batch food makers and chefs in New York City and beyond. Bringing fresh, new, inspiring food maker stories every month. We support women, POC, LGBTQ+, Asians, minorities and anyone looking for an ally and support. All good food has a story...
Thanks for watching food. curated.! Eat more stories! 💜
