How Kanye's Dropout Bear Came to Life
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When I think of the original dropout bear, in the debut of College dropout, I think of naïve Kanye. Pink Polo’s, Oversized shades and an artist with a ton of expectation stepping into the game.
There are a ton of pop culture references that tried out the mascot idea, but very few marketed them correctly. Kanye developed the imagery as something you can relate to. He developed a personality for this character, it wasn't just the punching bag for a sports team.
The imagery itself developed through the idea of indefinite devotion to music. Kanye was destined to be a multi degree college graduate, his mother Donda, was a college professor for the majority of her life.
Even Donda said that "It was drummed into my head that college is the ticket to a good life, For Kanye to make an album called `College Dropout,' it was more about having the guts to embrace who you are, rather than following the path society has carved out for you. And that's what Kanye did."
For Inquiries - contact.converseme@gmail.com
Get a free trial of Skillshare here → https://skillshare.eqcm.net/CWM
When I think of the original dropout bear, in the debut of College dropout, I think of naïve Kanye. Pink Polo’s, Oversized shades and an artist with a ton of expectation stepping into the game.
There are a ton of pop culture references that tried out the mascot idea, but very few marketed them correctly. Kanye developed the imagery as something you can relate to. He developed a personality for this character, it wasn't just the punching bag for a sports team.
The imagery itself developed through the idea of indefinite devotion to music. Kanye was destined to be a multi degree college graduate, his mother Donda, was a college professor for the majority of her life.
Even Donda said that "It was drummed into my head that college is the ticket to a good life, For Kanye to make an album called `College Dropout,' it was more about having the guts to embrace who you are, rather than following the path society has carved out for you. And that's what Kanye did."
For Inquiries - contact.converseme@gmail.com
