How to Do a Basic Backlink Analysis on Your Competitors

You need backlinks to rank high in Google, which all starts with doing a backlink analysis. This video shows you how to do basic backlink research using Ahrefs’ Site Explorer tool.

This video is the first in a 3 part series on backlink analysis, competitor research, and link building.

By the end of this series, there are two things you’ll be able to do:

1. Analyze any website and uncover potentially thousands of link prospects.
2. Speed up your link building efficiency using some really cool strategies that you may not be using yet.

To keep things basic, we’re kicking off the series with a beginner’s SEO tutorial. In this video, you’ll learn:

-how to do a basic backlink analysis on a competitor.
-how to check the backlinks of your competitors
-understand link acquisition growth/speed
-how to find backlink opportunities by analyzing the referring domains of your competitors.

You can watch the rest of the series here:

Part #2: Backlink Analysis: Find Thousands of Link Building Opportunities (Part 2/3)
https://www.youtube.com/watch?v=IGtv_2YTqfI

Part #3: Link Building Strategies on Steroids: How to Get Links FAST!
https://www.youtube.com/watch?v=BjT-QOqsjz4

Timestamps:

0:50 Analyze your competitor’s website in Site Explorer
2:18 Compare your website to competitor’s side by side
3:20 Check the New and Lost referring domains graph
3:45 Analyze the Referring Domains report

Try Ahrefs' Site Explorer ► https://ahrefs.com/site-explorer

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