The Rise and Falling of Shojo Beat

Shojo Beat is an imprint from the company Viz Media that publishes works of manga geared towards young girls and women. It has been around for more than 10 years now but has the label grown at all since its conception? Or has it lost relevancy even during the manga boom?

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SOURCES:
Viz Media Origins
https://web.archive.org/web/20080316125943/http://www.asahi.com/english/Herald-asahi/TKY200709010077.html
Rachel Thorn and Shoujo in America
https://www.animenewsnetwork.com/house-of-1000-manga/2013-04-11
http://mangablog.mangabookshelf.com/2007/03/08/why-you-cant-find-four-shoujo-stories/
Animerica Extra
https://www.animenewsnetwork.com/news/2003-07-16/animerica-extra-to-become-shojo-only
https://www.animenewsnetwork.com/news/2004-12-17/animerica-extra-canceled
https://icv2.com/articles/comics/view/685/viz-builds-strong-shojo-slate
Shojo Beat
https://web.archive.org/web/20081203101625/http://www.shojobeat.com/mediakit/SB_Media_Kit_200701.pdf
https://www.animenewsnetwork.com/press-release/2007-05-14/viz-media-happy-birthday-shojo-beat-magazine
https://www.animenewsnetwork.com/news/2009-05-19/shojo-beat-magazine-no-longer-accepting-subscriptions
Responses to the End of Shojo Beat
https://web.archive.org/web/20090605091053/http://www.schoollibraryjournal.com/blog/540000654/post/1810044981.html
https://web.archive.org/web/20090527125740/http://pwbeat.publishersweekly.com/blog/2009/05/20/shojo-beat-cancellation-reax/
https://web.archive.org/web/20090523155908/http://www.animenewsnetwork.com/bbs/phpBB2/viewtopic.php?t=117911
Shojo Beat Tumblr
https://officialshojobeat.tumblr.com/post/180077202964/discontinued-series-i-got-an-anon-ask-in-my-inbox
https://officialshojobeat.tumblr.com/post/113315759344/about-manga-acquisitions-part-2
https://officialshojobeat.tumblr.com/post/169895367799/how-can-someone-possibly-hope-for-one-of-their
Interview with Gabe Newell
https://www.eurogamer.net/valve-piracy-a-non-issue-for-steam
Shueisha's Media Kit
https://adnavi.shueisha.co.jp/wp-content/uploads/2020/05/mediaguide2022.pdf
Romantic Killer Creator Interview
https://rookie-shonenjump-com.translate.goog/info/entry/201906_blog?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-US

0:00 Sketch
1:05 Intro
3:32 History
7:18 Animerica Extra
10:24 Shojo Beat Magazine
12:56 Shojo Beat Imprint
15:00 Shojo Beat Popularity
16:39 The Fall of the Magazine
17:55 The Response
21:37 Where Are They Now?
24:00 Reprint Controvery
28:29 Accessibility Issues
32:04 Romantic Killer
37:43 Shoujo=/=Romance
38:32 Are They Still Number 1?
41:12 What Can We Do?
42:40 Closing