心の中のゾウと仲良くなると、人は動く | Masaki Takebayashi | TEDxGlobisU
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Aomori resident Masaki Takebayashi experienced the loss of his beloved grandmother in his youth. Through this experience, his journey to discover “how people can be encouraged to proactively behave healthier”, he encountered the nudge theory.
Delivered in calm Tsugaru dialect, Takebayashi will take you through the nudge theory and its attractiveness. His lectures are popular all over Japan, and it is not rare to see his conference presentations with a full audience. Recently, he advises municipalities on nudge strategy and also dedicates his time to support conference presenters of new practitioners.
竹林 正樹｜心の中のゾウと仲良くなると、人は動く
1972年青森県生まれ。
若い頃、祖母に通院を説得して拒絶された経験から、「人を自発的に健康行動へと動かす」ことの探求を始め、ナッジ理論（自発的によい行動へと後押しする設計）に出合う。
ナッジの魅力を穏やかな津軽弁で語りかける講演は全国で好評で、学会発表では立ち見が出ることも。
最近は自治体のナッジ戦略助言や、若い実践者の学会発表支援などの人材育成に注力している。
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This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx Aomori resident Masaki Takebayashi experienced the loss of his beloved grandmother in his youth. Through this experience, his journey to discover “how people can be encouraged to proactively behave healthier”, he encountered the nudge theory.
Delivered in calm Tsugaru dialect, Takebayashi will take you through the nudge theory and its attractiveness. His lectures are popular all over Japan, and it is not rare to see his conference presentations with a full audience. Recently, he advises municipalities on nudge strategy and also dedicates his time to support conference presenters of new practitioners. One of his representative work is “Nudge for Practitioners” (DVD from Tokyo Hoki Shuppan). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Delivered in calm Tsugaru dialect, Takebayashi will take you through the nudge theory and its attractiveness. His lectures are popular all over Japan, and it is not rare to see his conference presentations with a full audience. Recently, he advises municipalities on nudge strategy and also dedicates his time to support conference presenters of new practitioners.
竹林 正樹｜心の中のゾウと仲良くなると、人は動く
1972年青森県生まれ。
若い頃、祖母に通院を説得して拒絶された経験から、「人を自発的に健康行動へと動かす」ことの探求を始め、ナッジ理論（自発的によい行動へと後押しする設計）に出合う。
ナッジの魅力を穏やかな津軽弁で語りかける講演は全国で好評で、学会発表では立ち見が出ることも。
最近は自治体のナッジ戦略助言や、若い実践者の学会発表支援などの人材育成に注力している。
Follow Us:
https://www.facebook.com/TEDxGlobisU
https://www.instagram.com/TEDxGlobisU
https://twitter.com/TEDxGlobisU
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx Aomori resident Masaki Takebayashi experienced the loss of his beloved grandmother in his youth. Through this experience, his journey to discover “how people can be encouraged to proactively behave healthier”, he encountered the nudge theory.
Delivered in calm Tsugaru dialect, Takebayashi will take you through the nudge theory and its attractiveness. His lectures are popular all over Japan, and it is not rare to see his conference presentations with a full audience. Recently, he advises municipalities on nudge strategy and also dedicates his time to support conference presenters of new practitioners. One of his representative work is “Nudge for Practitioners” (DVD from Tokyo Hoki Shuppan). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
