Taylor Swift 'Eras' tour merch garners its own audience

Taylor Swift fans camp out for tour merchandise at SoFi Stadium

Fan camp out for chance at Taylor Swift merchandise

Fans wait for Taylor Swift Eras Tour merchandise

Swifties line up early at SoFi Stadium for Taylor Swift merch

Taylor Swift fans line up for hours outside Soldier Field for 'Eras Tour' merch

THE ERAS TOUR MERCH HAUL (GLENDALE'S VERSION)

@TaylorSwift at @SoFiStadium !! Taylor's Merchandise Truck (08/02/2023) ERAS TOUR!!

WATCH: Taylor Swift fans rush the merchandise booth as they open

Taylor Swift Eras Tour Haul ~ SoFi Stadium 2023

Taylor Swift’s Eras Merchandise line. SoFi Stadium, Los Angeles

Taylor Swift tour kicks off in LA - Are you ready for it?

HELLO SWIFTIES!! See You TOMORROW! SoFi Stadium Update!Stage Installation, Early Merch The Eras Tour

Taylor Swift fans wait in long lines as Eras Tour merch goes on sale in Philadelphia

Taylor Swift Merch Truck Experience Atlanta, Georgia 2023 The Eras Tour! Taylor Swift Concert

Taylor Swift fans line up for merch at Raymond James Stadium

Taylor Swift: Taylormania hits Los Angeles

What It Cost To Attend Taylor Swift’s Eras Tour

Taylor Swift IMPACT needs to be studied..

How to get Taylor Swift Eras Tour merch in Cincinnati