Marketing Mix Modelling implementation | A real MMM case study from an expert data analyst
Lecture 29: Marketing Mix Models and Advertising Models
The Marketing Mix - 4 Ps in Marketing & SIVA Model
Hajime Takeda - Media Mix Modeling:How to Measure the Effectiveness of Advertising
What is Marketing Mix Modelling? Spend adjustment & ROI optimization based on data insights | GfK
Ep.1 - Advanced Marketing Analytics with Marketing Mix Modeling: Science behind Marketing Investment
Chapter 15 - Marketing Mix Model Example
What is Marketing Mix Modelling? An Intro to MMM
Marketing Mix Modeling
Episode 5: Data Processing - Marketing Mix Modeling Master Classes
The full guide to marketing mix: different models and usage
So What? Why should you be using Marketing Mix Modeling?
13 Marketing-Mix: advertisement
Ep. 4 - Marketing Mix Modeling: How to Transform media with Diminishing Returns and Adstock on Excel
The Best Marketing Ever | Art Of Selling | NEURO MARKETING | SHOT BY SHOT
Ep. 5 - Marketing Mix Modeling 101: Transform Insights into Actions
Marketing Mix Modeling What’s the difference between a 500, 5,000 and a 50,000+ Project
Ep. 2 - Marketing Mix Modeling: Marketing Data Exploration with EXCEL
Lecture 32: Marketing Mix Models and Advertising Models (Contd.)
Lecture 30: Marketing Mix Models and Advertising Models (Contd.)