Marketing - What is Product Quality?
How do you define the "Quality" of a product or service?
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What are Dimensions of Quality ? | 𝐄𝐢𝐠𝐡𝐭 𝐃𝐢𝐦𝐞𝐧𝐬𝐢𝐨𝐧𝐬 𝐨𝐟 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 | Garvin's 8 Dimensions of Quality
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A recognized brand name product means higher quality to many consumers. Among Garvin’s five...
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Lecture 1-2 What is quality?